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Our Clients

Client Testimonials

Roger is the true expert in affiliates marketing, and he helps us find the right place to start and grow. His team analyzed our vertical market and suggested the best strategy for our affiliates campaign. The full affiliates management service saves us a lot of time to deal with the complex affiliates issue, so we can put the focus on our business operation....

Andrew Young,

Affiliate Testimonials

We have had the pleasure of working with the Snow Consulting team and their clients for a few years. They operate professionally and are knowledgeable about their clients, our business and the industry as a whole. They build strong relationships and are great partners to work with. We look forward to working with them for years to come.

Tony Pantano, CEO,

Case Studies

Paul’s TV has been one of our quickest rising stars in the Snow Consulting portfolio. Launching in February 2011, we didn’t know what to expect. Despite having a brick and mortar presence, they were a brand new player in the affiliate marketing space. Not to mention, the Electronics niche is an extremely competitive space. Develop a strong commission rate to attract and retain top level affiliates, build out banners to showcase the UVP of Paul’s TV, and convey strong messaging to publishers on a regular basis to keep them as up-to-date on the regular manufacturer based promotions as possible.


Discovering Affiliate Marketing

What is Affiliate Marketing? Do you have a website, blog, or social media outlet?  Chances are, if you do, you have heard someone talk about affiliate marketing (also known as Performance Marketing) as a way to make money.  But, what is affiliate marketing and how does it work? If you are new to the affiliate marketing World, it can seem dark and mysterious.  And if you have heard of affiliate marketing, you may have heard some of the horror stories of the early spammer days.  Affiliate marketing is much, much more.  Let’s try to shed some light on that was once dark and mysterious. What is an Affiliate? Affiliates are the ones that work to introduce their visitors to the merchant’s brand. They can do this by writing a post about a new product or promotion for that merchant.  They can also feature banner ads or offer special coupon codes that might drive their readers to make a purchase from that merchant.  If a purchase takes place through that affiliate link, the affiliate earns commission for that sale. How does affiliate marketing work? The basics of affiliate marketing really revolves around an affiliate performing some sort of action and then receiving monetary rewards for that action.  Most affiliate programs work on a revenue share basis.  This simply means, the affiliate drives a consumer to make a purchase and the affiliate receives a portion of the sale as commission. The merchant generally tracks these sales thru an affiliate link.  The affiliate link can be found within the affiliate’s own account within the network (ie, Shareasale, CJ Affiliate, Pepperjam, Rakuten Affiliate...

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