Roger Snow – CEO & Founder
Roger came to Internet and Affiliate Marketing back in 1999 from managing Wal-Mart retail stores in Western Canada. His extensive experience managing online retail stores carried over to successfully managing affiliate programs for many top online merchants. During his tenure in the affiliate marketing industry, Snow has personally transformed new and existing affiliate programs into a major revenue stream for their respective companies. Some of them even multi-million dollars programs. His outgoing personality and never ending work ethics has helped him and Snow Consulting strike several long standing partnerships with clients and many personal/business relationships with affiliate partners, networks and colleagues abroad. Snow attended West Virgina University – Marketing Graduate in 1995
Randy Norton – Director of Affiliate Development
Randy brings over 12 years of affiliate marketing and overall online experience to the Snow Consulting team. He has had the privilege of working with companies of all sizes from start-ups to mutli-million dollar corporations such as OneShare.com, Intrigue Learning (Now Razor Eye Media), SFP, Inc. Software Online, HalfPriceCostumes.com and MariposaMarketplace.com. His vast experience ranges from affiliate program management to revenue share partnerships to media buying. Norton graduated from Thompson River University in 1998 with a BA in Business Marketing.
Judi Moore – Director of Client Services
Judi became an affiliate publisher in 2004, transforming years of marketing and operations experience into unique web content across a variety of websites and marketing campaigns. Before she began online marketing, her roles included management of mortgage operations on a Branch, Regional and then State level for what is now Bank of America. The combination of sales and fulfillment was critical in serving clients that ranged from consumers to developers. She handled marketing and promotional operations for an engineering firm, as well as, managed FHA and VA Insuring Operations for a large regional bank. Judi loves to combine creativity with technical advances to create ideas, projects, campaigns and content that can be shared across all media. Judi has been a regular at affiliate marketing conferences and has developed fun, working relationships with affiliates, managers, merchants and networks across the industry. She loves to teach and share ideas while streamlining and improving processes with the goal of developing business and improving revenues. Moore went to school on a sculpture scholarship, studied Art and Journalism, and has been trying to make up for it ever since.
Trisha Fawver – Affiliate Program Manager
Trisha began as an in-house affiliate manager in 2006 at PsPrint.com and grew their affiliate program exponentially. She then moved on to the life of an outsourced program manager to grow several affiliate programs to six and seven figure status. Trisha has spoken at essential conferences such as Affiliate Summit, Social Media Marketing Summit, and Affiliate Convention. She has given back to the Affiliate Marketing community in the form of mentoring programs, mastermind groups, podcasts, contribution to books, and articles appearing on Marketing Pilgrim and in FeedFront Magazine. Fawver graduated from Humboldt State University in 2003 with a BA in Theatre Arts (Dramatic Writing Emphasis) and a minor in Media Studies. She uses these super powers to win costume contests.
Ginette Degner – Affiliate Program Manager
Ginette brings over 18 years of online marketing experience to the SC team. Her experience ranges from managing affiliate programs, developing websites and installing SEO practices for a variety of companies. She has performed numerous interviews and contributed to several media publications both offline and online for internet marketing. Ginette has had the privilege of working with companies ranging from start-ups to Fortune 500 such as Apple and Microsoft.
Tanya Smith – Affiliate Program Manager
Tanya brought over 18 years of retail experience to the Snow team in 2010. Her experience was a perfect fit for online shopping, and our clients, as most sell consumer products. At the beginning, she started as Operations Specialist, performed every front end and back end task imaginable to assist affiliate managers to effectively manage and grow successful affiliate programs. With that experience and her planning, scheduling, communication skills and drive to always do better makes her the ideal affiliate manager to run our clients programs.
Jed Duffield – Affiliate Program Manager
Jed entered the affiliate industry in 2008 as an in-house affiliate manager for TheFruitCompany.com where he specialized in strategizing, planning and relationship building to establish and grow the affiliate channel. Jed has a passion for Affiliate marketing, SEO and WordPress and enjoys working with brands and affiliates to take advantage of tools and practices to best optimize and monetize their site. Duffield attended Walla Walla University, studying History and Business Administration.
Ian Larsen – Affiliate Program Manager
Ian brings over 12 years of Affiliate & Internet Marketing experience to Snow Consulting. He has a passion for technology & strategy and brings the two together to build solid, long term affiliate programs with deep partnerships with affiliates. Previously he was Director of Affiliate Marketing at Digital River’s Affiliate Network, OneNetworkDirect where he built a team of recruiters, developers & designers to help integrate hundreds of the the top software companies like Microsoft, Symantec, EA Games & Intuit into their performance marketing system. Ian has a broad range of experience with a main goal for clients to build efficient, well managed & optimized programs with a focus on long term relationships with publishers.
Lessie Purpera – Operations Manager
Lessie joins the Snow Team with 6 years of Blogging experience and 10 years of Financial Analysis and Data Management experience working with American Express. Her experiences range from reporting and data analysis to building blogger relationships. Lessie has built 2 successful blogs. She also brings a focus of process improvement, automation of repetitive tasks, organization and documentation. Lessie attended LSU until 1996 for Accounting. Geaux Tigers!
Josh Snow – Operations Specialist
Joshua started in 2011 and brings an outgoing personality and never ending work ethic to our Operations division. His role is to assist the team on various daily tasks. His behind the scenes efforts don’t go un-noticed.
Kareth Snow – Affiliate Relationship Manager
Kareth has been with Snow Consulting since Day 1. Her role with Snow Consulting as Affiliate Realtionship Manager has her working with affiliate partners on an individual basis. She coordinates recruitment efforts whether it is recruiting new affiliate partners to each of our client affiliate programs or following up with those who have joined. Her main goal is to increase overall activity for each client program.
Lucky Saini – Technical Coordinator
Lucky has been working in the area of Web Development and Graphic Design since 2000. He has a broad range of skills in design including creating web sites, web/print advertising and animation. He compliments these skills with a strong knowledge of the back end including web programming, database design and server side applications. Lucky graduated from Simon Fraser University in 1996 with a BBA, the University of British Columbia in 1998 with BEd and CCT College in 2002 with a Web Programming and Development certificate.