Experienced Veterans

OUR TEAM

Ready to take your program to the next level.

Roger Snow

Roger Snow

Founder & President

Roger came to Internet and Affiliate Marketing back in 1999 from managing Wal-Mart retail stores in Western Canada. His extensive experience managing online retail stores carried over to successfully managing affiliate programs for many top online merchants. During his tenure in the affiliate marketing industry, Snow has personally transformed new and existing affiliate programs into a major revenue stream for their respective companies. Some of them to multi-million dollar a month status. His outgoing personality and never-ending work ethics have helped him and Snow Consulting strike several long standing partnerships with clients and many personal and business relationships with affiliate partners, networks and colleagues abroad. He has put together a strong team of people that provide all the quality attributes of what a professional consulting agency should provide.

Judi Moore

Judi Moore

Director of Sales

Judi is the Director of Sales, bringing years of sales and management experience to the team. She joined the team in 2011 and has taken on several roles over the years: expanding operations, enhancing customer service, and developing new business for Snow. She has been in the industry since 2004, combining creativity and sales experience to grow revenue.
Before her start as an affiliate, Judi managed sales and operations for mortgage companies, radio stations, and engineering firms.

Ginette Degner

Ginette Degner

Director of Affiliate Management

Ginette brings over 20 years of online marketing experience to the Snow team. Her experience ranges from managing affiliate programs, developing websites and installing SEO practices for a variety of companies. She has performed numerous interviews and contributed to several media publications both offline and online for internet marketing. Ginette has had the privilege of working with companies ranging from start-ups to Fortune 500 such as Apple and Microsoft.

Randy Norton

Randy Norton

Affiliate Management – Affiliate Connect Team

Randy entered the Online arena back in 2002 bringing sales, communication and marketing background that helped get Snow Consulting off the ground. He’s had the privilege of working with companies of all sizes from start-ups to mutli-million dollar corporations. His vast experience ranges from affiliate program management to revenue share partnerships to media buying. His passion is working with affiliate partners from all sides of the Internet. Whether they are new or a veteran in the space, he enjoys taking the time to ensure they succeed at what they are trying to accomplish.

Tanya Smith

Tanya Smith

Affiliate Management - Affiliate Connect Team

Tanya comes from a solid back ground in retail (over 20 years) and has turned her experience and expertise to the Affiliate Marketing avenue. Starting with Snow in 2010, as an Operations Specialist where she performed every front end and back end task imaginable and later making the move to Managing Affiliate Programs, she is now an integral part of the Affiliate Connect Team. Tanya’s natural ability to communicate brings the perfect balance to the AffConnect team as Tanya strives to maximize partnerships for both Merchants and Affiliates.

Lessie Purpera

Lessie Purpera

Director of Production

Lessie studied accounting at LSU in Baton Rouge, Louisiana. She has worked in Financial and Data Analysis since 1994, starting with Exxon Mobile in Statistical Process Control and then moving to International Finance with American Express. Expanding her horizons, she entered the world of Performance Marketing in 2008 as a blogger. Since then, Lessie started 3 successful blogs and decided to incorporate that experience to take on the new challenges of Affiliate Management. Her strong focus on analytics and process improvement is an asset to the company.

Sarah Henderson

Sarah Henderson

Assistant Affiliate Manager

Sarah came to us in 2018 with years of experience combining performance and social media marketing. Aside from her professional background, she also brings to the table a strong sense of determination and a contagious enthusiasm for her work and colleagues. She is looking forward to growing professionally and personally with the Snow Consulting team.

Lynn Rockwell

Lynn Rockwell

Production & Operations

Lynn brings over 10 years of affiliate marketing experience and over 20 years of software development and consulting experience to the Snow team. She has had the privilege of working with very small home-based businesses, as well as multi-million dollar corporations such as Taleo (now Oracle), Fastenal, Trane, and Electronic Data Systems. Lynn’s experience ranges from large scale enterprise software development, to project management and business analysis, to online and affiliate marketing. She has built and operated three successful content based review sites – one of which she sold in 2014 after being approached with an offer she couldn’t refuse. Lynn graduated from St. Mary’s University of MN with a BA in Computer Science

Kareth Snow

Kareth Snow

Director of Finance

Kareth has been with Snow Consulting since Day 1. She takes care of all Snow financial needs, plus, works with all clients and networks ensuring deposits are made, and all accounts are in good standing.